If you are a small business owner, you are just one of many. The U.S. Census Bureau estimated there are 30 million small businesses in just the United States alone. These businesses might have a few employees, dozens, or could simply be a one-man (or woman) show. Rather than be lost in the sea of small businesses trying to survive, you can make yourself stand out above the rest if you put forth a bit of effort. And remember, the key is to work smart, not hard.
Update Content on Your Website Frequently
How many times have you looked at a website and wondered when was the last time it was updated? It is not enough to create a website, but you have to keep on adding content to it on a frequent basis. If your site looks like it has not been touched for months, then you probably won’t be getting all the customers you want from it. Nobody wants to spend time on a business’s website if it appears that nobody is monitoring it.
Consider Best SEO Practices
The higher you rank in search engines, the more eyes that will be drawn to your site. SEO stands for Search Engine Optimization and with some good planning and a bit of luck, you could have your small business website up near the top of searches. Think about it. When you do a search, you basically look at only the first page of suggested sites. You want to be on this first page. It might mean learning about keywords and best SEO optimization, but by investing a little time studying, you could net yourself a whole new group of customers.
Pimp Yourself Out on Social Media
Having a business profile account on all types of social media is like free advertising. You won’t have to spend a dime (unless you hire someone to take care of it for you) and you will possibly be reaching millions and millions of people. Once again, update it frequently, possibly daily, and provide special offers for your followers on social media. Soon enough, you will have thousands of “friends” that will have your posts on their news feeds every day.
Consider the “Cloud”
Instead of operating off of one computer and risking the fact that one virus could take your business down, consider investing in the cloud so your data is available everywhere and anywhere. If you feel you are lacking in technical skills to do this, then it’s important to have a good support for your IT services and solutions that will help keep your small business firing away on all cylinders.